"While it rarely happens, arbitration is an efficient way to resolve disputes - and many companies take a similar approach," the company said in a statement. General Mills downplayed the so-called "policy update" to the New York Times. The change comes after a judge on March 26 refused to dismiss a lawsuit brought against General Mills by consumers in California who said the company deceptively marketed its Nature Valley products as "100% natural" when they contained processed and genetically engineered ingredients. In a gray bar across the top of the home page on General Mills' website, the company states that the new legal terms "require all disputes related to the purchase or use of any General Mills product or service to be resolved through binding arbitration."Įarly stories said the policy also applied to consumers liking the company's Facebook page, but the company has since clarified to the New York times that the policy does not apply to Facebook likes. ![]() The terms may even apply to consumers who just purchased a General Mills product, according to the New York Times. will be resolved by informal negotiations or through binding arbitration."Ĭonsumers agree to this "by using our websites, joining our sites as a member, joining our online community, subscribing to our email newsletters, downloading or printing a digital coupon, entering a sweepstakes or contest, redeeming a promotional offer, or otherwise participating in any other General Mills offering," the policy states. General Mills' new privacy policy states, in part: "any dispute or claim made by you against General Mills arising out of or relating to this agreement on your purchase or use of any General Mills service or product. General Mills produces a long list of brands such as Cheerios, Chex, Bisquick and Betty Crocker baking mixes, Fiber One cereal, Green Giant, Pillsbury dough, Yoplait yogurt, Lucky Charms cereal, Larabar, Haagen-Dazs ice cream, Nature Valley and Progresso soup. It appears to be an attempt to avoid lawsuits such as the ones brought by consumer groups who have accused General Mills of misleading advertising by showing strawberries on packaging of its Strawberry Fruit Roll-Ups, which did not contain strawberries, and genetically modified ingredients in Nature Valley products that were marketed as "natural." The broadly written new privacy policy is one of the first of its kind among major food companies. Instead, they'll be forced to informally negotiate with the company's legal team over email or enter arbitration instead, according to the New York Times. ![]() General Mills has quietly introduced a new privacy policy on its website that means consumers who do those things are giving up their right to sue General Mills. If you think you might file a lawsuit against General Mills at some point - say for nearly choking on a bit of plastic that made its way into your Cheerios or Progresso soup - you better not have used coupons to buy General Mills products, visited the company's website or be a subscriber to its email newsletters.
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